Chapter
How Your Brand Story Shapes Customers' Perception of You
27:49 - 39:16 (11:27)
Changing your brand story to appeal to the specific needs and desires of your customers can make a big difference in how they perceive and relate to you. This requires committing to a specific niche and tuning in closely to what your customers need from you.
Clips
Niels Vittavan discusses the various elements that contribute to a personal brand and emphasizes the importance of taking an intentional approach to cultivating one.
27:49 - 31:09 (03:20)
Summary
Niels Vittavan discusses the various elements that contribute to a personal brand and emphasizes the importance of taking an intentional approach to cultivating one.
ChapterHow Your Brand Story Shapes Customers' Perception of You
Episode#177: Seth Godin on How to Think Small to Go Big
PodcastThe Tim Ferriss Show
Author and entrepreneur Seth Godin shares the importance of committing to a specific market and creating a brand that is clear and specific, while also reflecting the needs of the audience you're targeting.
31:09 - 34:05 (02:56)
Summary
Author and entrepreneur Seth Godin shares the importance of committing to a specific market and creating a brand that is clear and specific, while also reflecting the needs of the audience you're targeting.
ChapterHow Your Brand Story Shapes Customers' Perception of You
Episode#177: Seth Godin on How to Think Small to Go Big
PodcastThe Tim Ferriss Show
The speaker shares his dislike for online comments, as he believes they are open to anyone and not directed towards the people who need to hear them.
34:05 - 37:30 (03:25)
Summary
The speaker shares his dislike for online comments, as he believes they are open to anyone and not directed towards the people who need to hear them. He uses an example of how Nike punished two Sears employees for buying Reebok shoes instead of their own brand to exemplify his point.
ChapterHow Your Brand Story Shapes Customers' Perception of You
Episode#177: Seth Godin on How to Think Small to Go Big
PodcastThe Tim Ferriss Show
The key to succeeding in business is by connecting with people and being better at understanding their needs and being flexible in meeting them.
37:30 - 39:16 (01:46)
Summary
The key to succeeding in business is by connecting with people and being better at understanding their needs and being flexible in meeting them. When you become the primary supplier to people in the market, it's not because you offer a commodity at a cheaper price, but because you provide a deeper connection with them.