Chapter
Identifying Target Market and Subcultures
07:57 - 24:53 (16:56)
This episode discusses the importance of understanding a target market, identifying subcultures, and finding the sites, social media accounts, and podcasts they frequent.
Clips
The idea that long form content is dead is a sensational headline.
07:57 - 13:32 (05:35)
Long Form Content
Summary
The idea that long form content is dead is a sensational headline. Long form content, such as podcasts, allows for the exploration of complex topics and can create a loyal, engaged audience.
ChapterIdentifying Target Market and Subcultures
Episode#78: How to Build a Large Audience from Scratch (and More)
PodcastThe Tim Ferriss Show
To identify your target market, start by understanding that the target is not your total market.
13:33 - 24:53 (11:19)
Content Creation
Summary
To identify your target market, start by understanding that the target is not your total market. You win the war when your target demographic expands to include other people, but initially, you need to identify the subcultures within your target market and create content for them.