Chapter
Identifying Your Book Audience and Buyers
1:34:50 - 1:42:48 (07:58)
Identifying the target audience is essential for a successful book launch. Knowing who is not going to buy the book can help to find the right audience and increase the chances of success.
Clips
In this episode, the speaker discusses the importance of defining who is not going to buy your book in order to find the right target audience.
1:34:50 - 1:36:28 (01:38)
Summary
In this episode, the speaker discusses the importance of defining who is not going to buy your book in order to find the right target audience. Understanding who the book is not for can help in understanding who it is for, along with understanding where it fits into the marketplace of ideas and why it's different from anything else that came before it.
ChapterIdentifying Your Book Audience and Buyers
Episode#305: Daniel Pink — How to Make Better Decisions and Be More Creative
PodcastThe Tim Ferriss Show
A discussion about a book on the history of yoga in America and that while it would be of interest to yoga enthusiasts, it may not be interesting to those who don't practice yoga.
1:36:28 - 1:37:31 (01:02)
Summary
A discussion about a book on the history of yoga in America and that while it would be of interest to yoga enthusiasts, it may not be interesting to those who don't practice yoga.
ChapterIdentifying Your Book Audience and Buyers
Episode#305: Daniel Pink — How to Make Better Decisions and Be More Creative
PodcastThe Tim Ferriss Show
Defining your target audience is crucial for rational and focused thinking in the world of investing and business, where it's easy to be sidetracked by miscellaneous information and wasted resources.
1:37:31 - 1:39:29 (01:57)
Summary
Defining your target audience is crucial for rational and focused thinking in the world of investing and business, where it's easy to be sidetracked by miscellaneous information and wasted resources. It's also a way to gauge the readership of a particular book and ensure that the content is tailored to the right people.
ChapterIdentifying Your Book Audience and Buyers
Episode#305: Daniel Pink — How to Make Better Decisions and Be More Creative
PodcastThe Tim Ferriss Show
The speaker discusses the usefulness of asking targeted questions to filter ideas and the technique of writing an internal press release to help with product development.
1:39:29 - 1:42:48 (03:18)
Summary
The speaker discusses the usefulness of asking targeted questions to filter ideas and the technique of writing an internal press release to help with product development.