Chapter
Importance of Niche Verticals for Internet Brands
29:18 - 32:24 (03:05)
This excerpt touches on the importance of niche verticals for internet brands, and the potential for verticals related to interests like cooking or design.
Clips
The speaker discusses the importance of creating an experiential element to a brand and using it to attract customers.
29:18 - 30:36 (01:17)
Branding
Summary
The speaker discusses the importance of creating an experiential element to a brand and using it to attract customers. They suggest that even brands that seemingly have no relation to certain experiences should incorporate them in order to be successful.
ChapterImportance of Niche Verticals for Internet Brands
EpisodeAl Doan: $100M+ Quilt Mogul Who Bought Two Towns
PodcastMy First Million
The beauty of small towns lies in the unique specialty shops that offer everything from pecans to cheese making supplies, while retaining knowledge of times gone by.
30:36 - 32:24 (01:47)
Small Towns
Summary
The beauty of small towns lies in the unique specialty shops that offer everything from pecans to cheese making supplies, while retaining knowledge of times gone by.