Chapter
Improving Ad Quality on a Podcast Platform
17:18 - 20:52 (03:33)
The podcast platform began to search for ways to monetize their platform and decided to show ads that were not similar to the ads shown by Google and Facebook. They wanted to show ads that their audience would like and interact with.
Clips
The co-founder of a company discusses the challenges of monetizing when the company has a half billion dollar valuation and the pressure to turn it into a lifestyle business.
17:18 - 18:59 (01:41)
Monetization
Summary
The co-founder of a company discusses the challenges of monetizing when the company has a half billion dollar valuation and the pressure to turn it into a lifestyle business.
ChapterImproving Ad Quality on a Podcast Platform
Episode#607: Luis von Ahn, Co-Founder and CEO of Duolingo — How to Be (Truly) Mission-Driven, Monetization Experiments, 10x Growth, Org Chart Iterations for Impacting Metrics, The Intricate Path to an IPO, Best Hiring Practices, Catching Exam Cheaters, The Allure of Toto Toilets, The Future of Duolingo, and How to Stand Out in Your Career
PodcastThe Tim Ferriss Show
This podcast episode discusses the complications with programmatic ads that come from Google and Facebook, as they may not match the localization of the audience, ultimately leading to a dilemma for advertisers like Coca-Cola who may not want to show a German ad to American consumers.
18:59 - 20:52 (01:52)
programmatic ads
Summary
This podcast episode discusses the complications with programmatic ads that come from Google and Facebook, as they may not match the localization of the audience, ultimately leading to a dilemma for advertisers like Coca-Cola who may not want to show a German ad to American consumers.