Chapter
Improving Airport Passenger Experience Using Psychology
1:06:40 - 1:15:22 (08:41)
Houston Airport uses psychology to improve passenger experience by providing them with a zigzag path to the baggage carousel, which increases the likelihood that people will remember rhyming phrases and reduces complaints.
Clips
Offering a choice, no matter how meaningless, can give people a sense of control and make them value their selection more.
1:06:40 - 1:08:07 (01:26)
Psychology
Summary
Offering a choice, no matter how meaningless, can give people a sense of control and make them value their selection more. This principle can be applied in promotions to drive consumer behavior.
ChapterImproving Airport Passenger Experience Using Psychology
Episode#592 - Richard Shotton - 8 Fascinating Psychological Biases
PodcastModern Wisdom
Passengers are forced to take a zigzag walk instead of being sent directly from passport control to the baggage carousel in order to save money for the airports.
1:08:06 - 1:15:22 (07:15)
Airport, Passengers, Baggage, Rhyming Phrases
Summary
Passengers are forced to take a zigzag walk instead of being sent directly from passport control to the baggage carousel in order to save money for the airports. Researchers also found that passengers are more likely to remember a rhyming phrase than a non-rhyme one.