Chapter
Insider Stories of Starting an Airline with Richard Branson
33:57 - 41:52 (07:55)
In this podcast, Richard Branson shares insider stories about starting an airline and how he didn't consult finance and accounting people when developing ideas. He also talks about British Airways' Dirty Tricks campaign and a staff member who hacked into Virgin's customer database to spy on them.
Clips
Virgin Atlantic survived fierce competition from airlines like British Airways, who were found guilty of unfair competition tactics in court, by providing a better customer experience and innovating in the airline industry, such as offering in-flight massages and entertainment.
33:57 - 37:59 (04:02)
Summary
Virgin Atlantic survived fierce competition from airlines like British Airways, who were found guilty of unfair competition tactics in court, by providing a better customer experience and innovating in the airline industry, such as offering in-flight massages and entertainment.
ChapterInsider Stories of Starting an Airline with Richard Branson
EpisodeE203: Richard Branson: How A Dyslexic Drop-out Built A Billion Dollar Empire.
PodcastThe Diary Of A CEO with Steven Bartlett
Richard Branson believes that the success of Virgin is due to their willingness to take risks and go against conventional business practices, such as introducing seat back videos on planes before it was widely done.
37:59 - 41:52 (03:53)
Summary
Richard Branson believes that the success of Virgin is due to their willingness to take risks and go against conventional business practices, such as introducing seat back videos on planes before it was widely done. This has allowed the company to pay attention to the small details and stand out in the industry.