Chapter
Insights on Book Publishing and Talent Recruitment
1:39:26 - 1:47:20 (07:54)
The episode discusses the process of book publishing and talent recruitment, with insights on how a publishing company operates like a baseball team in terms of investing in and recruiting talent.
Clips
This podcast episode discusses the recruitment process used by a publishing company, similar to that of a baseball team, to invest in and acquire new talent.
1:39:26 - 1:42:16 (02:50)
Summary
This podcast episode discusses the recruitment process used by a publishing company, similar to that of a baseball team, to invest in and acquire new talent. A meeting is described where representatives discuss potential new authors and projects in a manner comparable to that of a CIA or WME pitch session.
ChapterInsights on Book Publishing and Talent Recruitment
Episode#324: Cal Fussman Corners Tim Ferriss
PodcastThe Tim Ferriss Show
The speaker shares insights on selling books to publishers and readers by understanding the customers and the enabling process.
1:42:16 - 1:44:20 (02:04)
Summary
The speaker shares insights on selling books to publishers and readers by understanding the customers and the enabling process. He also gave an example of a book that was successfully placed at a retailer by knowing its ideal position and size in the nonfiction area.
ChapterInsights on Book Publishing and Talent Recruitment
Episode#324: Cal Fussman Corners Tim Ferriss
PodcastThe Tim Ferriss Show
The author of "The 4-Hour Work Week" discusses the importance of book covers and how the original title of his book was changed due to a customer's disapproval, which ended up being a good thing.
1:44:21 - 1:45:21 (00:59)
Summary
The author of "The 4-Hour Work Week" discusses the importance of book covers and how the original title of his book was changed due to a customer's disapproval, which ended up being a good thing.
ChapterInsights on Book Publishing and Talent Recruitment
Episode#324: Cal Fussman Corners Tim Ferriss
PodcastThe Tim Ferriss Show
The speaker discusses how they optimized their ad by using a catchy title, subtitle, and URL to drive high click-through rates.
1:45:21 - 1:47:20 (01:59)
Summary
The speaker discusses how they optimized their ad by using a catchy title, subtitle, and URL to drive high click-through rates. The ad promoted their book titled "The 4-Hour Work Week" and catered to those looking to escape the nine-to-five grind.