Chapter
Instagram's Sneaky Marketing Tactics
34:12 - 38:36 (04:23)
The leaked memo from Facebook reveals Instagram's marketing tactics of creating private accounts using high school names and going on to follow every student in that school thereby demonstrating value and then taking it away.
Clips
The host discusses the process of launching a successful app that goes viral, and the importance of predicting its success.
34:12 - 36:24 (02:12)
App Development
Summary
The host discusses the process of launching a successful app that goes viral, and the importance of predicting its success.
ChapterInstagram's Sneaky Marketing Tactics
EpisodeSara's List Hostile Takeover and The App that Made $1M In Ten Days
PodcastMy First Million
Instagram's secret launch strategy included creating fake high school Instagram accounts and following every student in a particular school, then accepting their requests at the same time to create a network quickly in a small community.
36:24 - 38:36 (02:11)
Instagram Launch Strategy
Summary
Instagram's secret launch strategy included creating fake high school Instagram accounts and following every student in a particular school, then accepting their requests at the same time to create a network quickly in a small community.