Chapter
Learning Copywriting Through Sales Letters
20:05 - 22:53 (02:47)
The art of copywriting is essential to sales, and one of the best ways to learn it is through studying successful sales letters. By obtaining and analyzing the top 100 sales letters, individuals can improve their own copywriting skills.
Clips
The speaker describes how salesmen would use letters to convince strangers to write them checks, and also sent letters to people's homes to generate interest.
20:05 - 21:39 (01:33)
Sales
Summary
The speaker describes how salesmen would use letters to convince strangers to write them checks, and also sent letters to people's homes to generate interest. The speaker analyzed the 100 best sales letters of all time to learn more about their techniques.
ChapterLearning Copywriting Through Sales Letters
Episode#56 - The Recession Proof Skill Sets
PodcastMy First Million
Copying the work of great writers is an effective technique for learning how to write.
21:39 - 22:53 (01:14)
writing
Summary
Copying the work of great writers is an effective technique for learning how to write. This method, called copy work, has been used for centuries to teach writing, and can be combined with writing courses to improve skills even further.