Chapter
Learning Through Drunken Conversations: How Tim Ferriss’ Marketing Plan Succeeded
17:39 - 24:33 (06:54)
Tim Ferriss, author of 'The 4-Hour Work Week', recounts his unconventional marketing plan, which essentially entailed getting drunk with influential bloggers at events, and how it allowed him to successfully get his book noticed in the tech industry.
Clips
In this episode, Tim Ferriss discusses how he was able to optimize BrainQuicken's target market and leverage resources to streamline notable growth.
17:39 - 21:03 (03:24)
Summary
In this episode, Tim Ferriss discusses how he was able to optimize BrainQuicken's target market and leverage resources to streamline notable growth. He addresses the question of how to find a channel that isn't crowded, offering tips and insight for expanding one's customer base without overburdening oneself with unnecessary work.
ChapterLearning Through Drunken Conversations: How Tim Ferriss’ Marketing Plan Succeeded
Episode#206: Testing the "Impossible": 17 Questions That Changed My Life
PodcastThe Tim Ferriss Show
The speaker shares his experience of attending the Consumer Electronic Show in Las Vegas and tracking down a dozen bestselling authors by cold calling and emailing to find out the biggest wastes of time and money for their book launch, and how he experimented with in-person meetings at conferences to reach out to CEOs and CTOs.
21:03 - 23:29 (02:26)
Summary
The speaker shares his experience of attending the Consumer Electronic Show in Las Vegas and tracking down a dozen bestselling authors by cold calling and emailing to find out the biggest wastes of time and money for their book launch, and how he experimented with in-person meetings at conferences to reach out to CEOs and CTOs.
ChapterLearning Through Drunken Conversations: How Tim Ferriss’ Marketing Plan Succeeded
Episode#206: Testing the "Impossible": 17 Questions That Changed My Life
PodcastThe Tim Ferriss Show
The speaker used a unique approach to marketing their first book by attending tech conferences and asking to eavesdrop on conversations to learn about blogs and technology.
23:29 - 24:33 (01:04)
Summary
The speaker used a unique approach to marketing their first book by attending tech conferences and asking to eavesdrop on conversations to learn about blogs and technology. Their "intricate marketing plan" was simply to get drunk with bloggers, ask a lot of questions, and discuss their book if asked about it.