A team discusses their strategy on how to pitch their app to high schoolers and gain their feedback.
The founders of a new app used a guerrilla marketing tactic offering free burritos (which they didn't have) in exchange for people to try their app. The tactic worked and drew in many beta testers for their app.
The speaker discusses a viral marketing strategy for their app where they aimed to get 210 kids a day in the same high school to download the app and take over their classes, which would lead to it going viral once the seed community was established.
The speaker discusses the difficulties of pitching a yet unnamed app to high school students who are indifferent to what's being presented to them.