The speaker discusses their focus on generating sales and efficiency in their business to ultimately leave a legacy, despite the challenges of their industry. The conversation also touches on the speaker's shift away from valuing material wealth.
Harley Davidson creates a sense of community and belonging for their customers by making them feel like they're a part of something greater. This approach is different from companies like Walmart, who don't have the same effect on their customers.
The speaker acknowledges that it will be challenging for him to have a legacy as someone who sells alcohol to college students and emphasizes the importance of driving sales to support profit and efficiency to have a lasting impact. Additionally, he touches on the realization that while manifesting material wealth is important, it is ultimately the business that can have a longer-lasting impact.