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Julisa Prado shares her experience of growing a self-funded business that has been profitable since day one, despite having limited resources as a Latina in multicultural Los Angeles.
00:00 - 02:10 (02:10)
Summary
Julisa Prado shares her experience of growing a self-funded business that has been profitable since day one, despite having limited resources as a Latina in multicultural Los Angeles. She highlights the three lessons that have helped her build a fulfilled and profitable business.
ChapterLessons from a Self-Funded, Multi-Million Dollar Latina-Owned Business
Episode3 rules to help you build a successful business | Julissa Prado
PodcastTED Talks Daily
As a self-funded, Latina-owned small business, traditional marketing rules don't always apply.
02:10 - 03:52 (01:42)
Summary
As a self-funded, Latina-owned small business, traditional marketing rules don't always apply. When launching into a new space, like becoming the first Latina-owned curly hair care brand carried in a mainstream retailer, don't expect the same outcomes as Fortune 500 companies with big marketing budgets.