Julisa Prado shares her experience of growing a self-funded business that has been profitable since day one, despite having limited resources as a Latina in multicultural Los Angeles. She highlights the three lessons that have helped her build a fulfilled and profitable business.
As a self-funded, Latina-owned small business, traditional marketing rules don't always apply. When launching into a new space, like becoming the first Latina-owned curly hair care brand carried in a mainstream retailer, don't expect the same outcomes as Fortune 500 companies with big marketing budgets.