Chapter
Lessons Learned in Sports Marketing Business
1:05:40 - 1:11:52 (06:11)
The speaker shares his learnings in the sports marketing business while discussing how Adidas designed and sold shoes for Muhammad Ali while still working to understand their consumer’s needs and growing the brand through promotions and sponsorships.
Clips
A discussion about how the transition from a family-owned business to a corporation can lead to the erasure of the family's legacy and a shift in priorities from preserving assets to promotion and brand growth.
1:05:40 - 1:08:11 (02:30)
Summary
A discussion about how the transition from a family-owned business to a corporation can lead to the erasure of the family's legacy and a shift in priorities from preserving assets to promotion and brand growth.
ChapterLessons Learned in Sports Marketing Business
Episode#109 The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports
PodcastFounders
This episode talks about the story of Adi Dassler and how he personally made customized shoes for Muhammad Ali and how his superior quality products made even the communists turn a blind eye to its capitalistic origins.
1:08:11 - 1:09:39 (01:27)
Summary
This episode talks about the story of Adi Dassler and how he personally made customized shoes for Muhammad Ali and how his superior quality products made even the communists turn a blind eye to its capitalistic origins.
ChapterLessons Learned in Sports Marketing Business
Episode#109 The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports
PodcastFounders
In a podcast episode, the speaker shares a lesson he learned from a legendary sports marketing business figure named McCormack who built IMG into a sprawling sports and entertainment group.
1:09:39 - 1:11:52 (02:13)
Summary
In a podcast episode, the speaker shares a lesson he learned from a legendary sports marketing business figure named McCormack who built IMG into a sprawling sports and entertainment group. McCormack saw the rise of professional sports agents before his passing and his son shared this insight with his friends and colleagues.