Chapter
Majority of Advertising and Communication Industry Predicted to be Female in 20 years
55:51 - 1:02:55 (07:03)
The advertising and communications industry is predicted to have a majority female workforce at all levels and in most departments, except for the creative department, as more women take on management roles in these sectors. However, the creative department is expected to move closer to a 50-50 gender balance in the next 20 years.
Clips
The advertising industry is expected to have a majority of female leadership in all departments within the next 20 years, aside from the creative team.
55:51 - 59:17 (03:25)
Summary
The advertising industry is expected to have a majority of female leadership in all departments within the next 20 years, aside from the creative team. However, concerns arise about the danger of making advertising too female-centric and ignoring diversity.
ChapterMajority of Advertising and Communication Industry Predicted to be Female in 20 years
Episode#049 - Rory Sutherland - Psychology In The World Of Advertising
PodcastModern Wisdom
This podcast episode discusses the gender disproportionality in certain professions such as accountancy, actuary, and nursing, disproving the notion that sexism is a major factor behind it and suggesting that it may be driven by more intrinsic factors.
59:17 - 1:02:55 (03:38)
Summary
This podcast episode discusses the gender disproportionality in certain professions such as accountancy, actuary, and nursing, disproving the notion that sexism is a major factor behind it and suggesting that it may be driven by more intrinsic factors.