It's never too late to start a blog or podcast, even if you feel like you're behind the curve. As long as you have an unique spin and leverage, there's always an angle to grow quickly.
In this podcast interview, the guest shares his experience of pivoting his supplement business into a food product line, by reinvesting profits from the supplement business. He explains how this strategy allowed him to test the market without abandoning his original idea and creating a new company.