Chapter

Marketing Influencer
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36:48 - 42:12 (05:24)

This podcast talks about a young influencer with a British accent and impressive following, who gets invited to speak at marketing conferences and is sought after by big brands such as Microsoft and Netflix.

Clips
Social Chain AG's CEO would often talk about the importance of social media and authenticity in marketing conferences.
36:48 - 38:30 (01:42)
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Social Chain AG
Summary

Social Chain AG's CEO would often talk about the importance of social media and authenticity in marketing conferences. The company's forecast for 2020 is to generate 200 million euros in revenue and 9 million euros in EBITDA, and its revenue and EBITDA for the first half of the year 2020 were 88 million euros and 4 million euros respectively.

Chapter
Marketing Influencer
Episode
#102 - Why a Handful of Meme Accounts Sold for Nearly $100m
Podcast
My First Million
The speaker discusses the power of memes, comedy, and social marketing.
38:30 - 39:40 (01:09)
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Social Marketing
Summary

The speaker discusses the power of memes, comedy, and social marketing. He shares an example of a viral story that turned out to be fiction and still got picked up by major news outlets.

Chapter
Marketing Influencer
Episode
#102 - Why a Handful of Meme Accounts Sold for Nearly $100m
Podcast
My First Million
A talented speaker with a British accent has built a successful career by editing daily high-quality vlogs offering life advice, with the support of brands that have caught on to his internet influence, giving him an Instagram account with a million followers.
39:40 - 40:51 (01:11)
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Social Media Influence
Summary

A talented speaker with a British accent has built a successful career by editing daily high-quality vlogs offering life advice, with the support of brands that have caught on to his internet influence, giving him an Instagram account with a million followers.

Chapter
Marketing Influencer
Episode
#102 - Why a Handful of Meme Accounts Sold for Nearly $100m
Podcast
My First Million
The Metro reported on the financial reality of Rex Soko's 34 million Euro transfer to Arsenal, with only 4 million in EBITDA on 90 million in revenue.
40:51 - 42:12 (01:20)
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Arsenal
Summary

The Metro reported on the financial reality of Rex Soko's 34 million Euro transfer to Arsenal, with only 4 million in EBITDA on 90 million in revenue. The story of Rex Soko is an anagram of Soccer X, a 16-year-old who was signed for $34 million, and was referenced in an article from June 2019.

Chapter
Marketing Influencer
Episode
#102 - Why a Handful of Meme Accounts Sold for Nearly $100m
Podcast
My First Million