Chapter
Marketing strategies for affordable jewelry brands
57:24 - 1:05:04 (07:40)
The podcast discusses how affordable jewelry brands can draw in more customers by offering a casual and fun shopping experience, which can differentiate them from high-end brands like Tiffany's.
Clips
The co-founder of a successful business attributes their growth to 10 years of dedication to core values, listening to customers, and being agile in pivoting when necessary.
57:24 - 59:07 (01:43)
Summary
The co-founder of a successful business attributes their growth to 10 years of dedication to core values, listening to customers, and being agile in pivoting when necessary. The ability to adapt plans and strategies is crucial in the ever-changing landscape of business.
ChapterMarketing strategies for affordable jewelry brands
EpisodeHow To Build A Billion Dollar Empire w/ Kendra Scott EP 1318
PodcastThe School of Greatness
The founder of a billion dollar brand talks about taking risks and creating a little ecosystem in every community by opening new stores while also never being complacent.
59:08 - 1:00:09 (01:01)
Summary
The founder of a billion dollar brand talks about taking risks and creating a little ecosystem in every community by opening new stores while also never being complacent.
ChapterMarketing strategies for affordable jewelry brands
EpisodeHow To Build A Billion Dollar Empire w/ Kendra Scott EP 1318
PodcastThe School of Greatness
The guest speaker discusses the intersection of high-end jewellery brands and fashion accessory brands, with people layering diamonds with seasonal fashion pieces and influencers launching their own retail brands.
1:00:09 - 1:02:42 (02:33)
Summary
The guest speaker discusses the intersection of high-end jewellery brands and fashion accessory brands, with people layering diamonds with seasonal fashion pieces and influencers launching their own retail brands.
ChapterMarketing strategies for affordable jewelry brands
EpisodeHow To Build A Billion Dollar Empire w/ Kendra Scott EP 1318
PodcastThe School of Greatness
The key to success in the jewelry industry is to prioritize personal branding and offer unique experiences and products that set your brand apart from others.
1:02:43 - 1:03:45 (01:02)
Summary
The key to success in the jewelry industry is to prioritize personal branding and offer unique experiences and products that set your brand apart from others. By focusing on the customer's perspective and creating an exceptional shopping experience, you can draw in a wider audience and compete with high-end brands like Tiffany's.
ChapterMarketing strategies for affordable jewelry brands
EpisodeHow To Build A Billion Dollar Empire w/ Kendra Scott EP 1318
PodcastThe School of Greatness
Kendra Scott provides a fun and relaxed environment where customers can come in, try on jewelry, and have a good time without feeling any pressure to buy.
1:03:45 - 1:05:04 (01:19)
Summary
Kendra Scott provides a fun and relaxed environment where customers can come in, try on jewelry, and have a good time without feeling any pressure to buy. They offer drinks, snacks, and a great atmosphere, and are focused on making connections with their customers.