Chapter
Marketing Strategies for D2C Products
34:39 - 47:21 (12:41)
The speakers discuss marketing strategies for D2C products, including creating skews, offering coupon codes, and building a strong brand identity, and the challenges of growing and marketing in this industry.
Clips
The high cost to acquire customers is a problem for many D2C companies, but there are ways to hack customer acquisition such as creating a low-carb cookie and offering a coupon code through a food delivery service.
34:39 - 37:31 (02:51)
Summary
The high cost to acquire customers is a problem for many D2C companies, but there are ways to hack customer acquisition such as creating a low-carb cookie and offering a coupon code through a food delivery service.
ChapterMarketing Strategies for D2C Products
EpisodeHow To Get the Most Out of Every Event, Surprisingly Successful Keto Businesses, and the World Premier of Southern Sam’s Sticky Icky
PodcastMy First Million
The hosts discuss the idea of launching a business on the podcast and documenting its growth and success story, specifically for a xylitol-free gum.
37:31 - 43:16 (05:45)
Summary
The hosts discuss the idea of launching a business on the podcast and documenting its growth and success story, specifically for a xylitol-free gum. They also brainstorm ideas for testing and retailing organic and low sugar ketchup.
ChapterMarketing Strategies for D2C Products
EpisodeHow To Get the Most Out of Every Event, Surprisingly Successful Keto Businesses, and the World Premier of Southern Sam’s Sticky Icky
PodcastMy First Million
The speaker discusses his use of nicotine lozenges as a way to quit smoking cigars and whether or not nicotine is inherently bad for the body.
43:16 - 44:10 (00:54)
Summary
The speaker discusses his use of nicotine lozenges as a way to quit smoking cigars and whether or not nicotine is inherently bad for the body. He also mentions a brand called "Oklahoma Smokes."
ChapterMarketing Strategies for D2C Products
EpisodeHow To Get the Most Out of Every Event, Surprisingly Successful Keto Businesses, and the World Premier of Southern Sam’s Sticky Icky
PodcastMy First Million
Oklahoma Smokes is a brand that offers an alternative to smoking using a slick website and organic marketing on TikTok.
44:10 - 47:21 (03:11)
Summary
Oklahoma Smokes is a brand that offers an alternative to smoking using a slick website and organic marketing on TikTok. Despite being challenging to grow, its unique branding and cool product idea sets it apart.