Chapter
MasterClass Subscription Model and Retention Strategy
29:22 - 33:12 (03:50)
MasterClass shifted from individual course purchases to a subscription-based model, but with the question of whether having access to an "all you can eat" buffet of courses is necessary for consumers. With a retention strategy based on minimum guarantees and revenue sharing, MasterClass has maintained low churn rates.
Clips
The founder of MasterClass, David Rogier, aimed to create a modern version of the Library of Alexandria through his company, which spends over $500,000 per master class just on production value.
29:22 - 30:45 (01:22)
Summary
The founder of MasterClass, David Rogier, aimed to create a modern version of the Library of Alexandria through his company, which spends over $500,000 per master class just on production value.
ChapterMasterClass Subscription Model and Retention Strategy
Episode#183 - How Course Businesses Work, How Irish Pubs as a Service is Making Millions & Profiting From Vacant Office Spaces
PodcastMy First Million
The CEO of MasterClass shared insights on their subscription model and business strategy, which offers users access to a variety of courses taught by experts, and they provide a minimum guarantee upfront and a rev share on every course sold.
30:45 - 33:12 (02:27)
Summary
The CEO of MasterClass shared insights on their subscription model and business strategy, which offers users access to a variety of courses taught by experts, and they provide a minimum guarantee upfront and a rev share on every course sold. Their low churn rate is attributed to the high-quality content and the prestigious teachers.