Chapter

Maximizing the Potential of Social Media and the Importance of Marketing in the 90s
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31:50 - 44:20 (12:30)

In this podcast episode, a former professional skateboarder talks about the importance of engaging with fans and maximizing the potential of social media and marketing. He also shares the process of creating a brand name in the 90s and the challenges they faced with finding a unique name.

Clips
The transition from being the chief brand officer at DC to a race car driver made it necessary to worry about his public image and sponsorships, but artistic ability can still be valuable in learning the business side without sullying your hands with crass aspects of the world.
31:50 - 34:25 (02:35)
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Business
Summary

The transition from being the chief brand officer at DC to a race car driver made it necessary to worry about his public image and sponsorships, but artistic ability can still be valuable in learning the business side without sullying your hands with crass aspects of the world.

Chapter
Maximizing the Potential of Social Media and the Importance of Marketing in the 90s
Episode
#358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views)
Podcast
The Tim Ferriss Show
Former professional skateboarder and entrepreneur, Rob Dyrdek, discusses his experience with athletes who fail to engage with fans and the importance of maximizing social media and delivering what fans want in order to build a successful brand.
34:26 - 37:42 (03:16)
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Social Media
Summary

Former professional skateboarder and entrepreneur, Rob Dyrdek, discusses his experience with athletes who fail to engage with fans and the importance of maximizing social media and delivering what fans want in order to build a successful brand.

Chapter
Maximizing the Potential of Social Media and the Importance of Marketing in the 90s
Episode
#358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views)
Podcast
The Tim Ferriss Show
In this podcast episode, the challenges of marketing and advertising are discussed, including the difficulty of making a limited budget go a long way and the frustration of having ads run at undesirable times due to contractual agreements.
37:42 - 39:18 (01:36)
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Marketing and Advertising
Summary

In this podcast episode, the challenges of marketing and advertising are discussed, including the difficulty of making a limited budget go a long way and the frustration of having ads run at undesirable times due to contractual agreements.

Chapter
Maximizing the Potential of Social Media and the Importance of Marketing in the 90s
Episode
#358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views)
Podcast
The Tim Ferriss Show
The growth of the skateboard culture in the 90s led to the creation of several magazines, like 411 magazine, and video projects.
39:18 - 41:51 (02:32)
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Skateboarding
Summary

The growth of the skateboard culture in the 90s led to the creation of several magazines, like 411 magazine, and video projects. As the industry grew, the product line expanded, appealing to a wider range of customers.

Chapter
Maximizing the Potential of Social Media and the Importance of Marketing in the 90s
Episode
#358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views)
Podcast
The Tim Ferriss Show
The founder of DC Shoes speaks about how they built a successful brand from scratch and the challenges they had to overcome, including protecting their trademark across the world at a high cost.
41:51 - 44:20 (02:29)
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Branding
Summary

The founder of DC Shoes speaks about how they built a successful brand from scratch and the challenges they had to overcome, including protecting their trademark across the world at a high cost.

Chapter
Maximizing the Potential of Social Media and the Importance of Marketing in the 90s
Episode
#358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views)
Podcast
The Tim Ferriss Show