Chapter
Measuring User Engagement with Apps
18:08 - 22:20 (04:11)
The speaker discusses the importance of measuring user engagement with apps through various metrics such as moments of happiness and length of usage, and how this data can provide insights for creating better user experiences.
Clips
The key to measuring user satisfaction and retention in apps is identifying special moments of long-lasting happiness as opposed to short-term dopamine hits, and recognizing that users' time is a valuable currency.
18:08 - 22:20 (04:11)
App Development
Summary
The key to measuring user satisfaction and retention in apps is identifying special moments of long-lasting happiness as opposed to short-term dopamine hits, and recognizing that users' time is a valuable currency. While asking for user feedback is essential, data can also provide valuable insights.