Chapter
Monetizing a Podcast with Sponsors
24:40 - 34:40 (10:00)
The ideal time to start monetizing a podcast is after it has received 100,000 downloads per episode, giving it leverage to interact with sponsors. Monetizing with sponsors based on CPM rates is recommended to avoid high churn rates.
Clips
The podcaster has decided on a frequency of six episodes per month, with two weeks having one episode and two weeks having two episodes.
24:40 - 27:45 (03:05)
Summary
The podcaster has decided on a frequency of six episodes per month, with two weeks having one episode and two weeks having two episodes. They like to have at least four episodes prerecorded for editorial planning.
ChapterMonetizing a Podcast with Sponsors
Episode#296: How to Build Popular Podcasts and Blogs
PodcastThe Tim Ferriss Show
The podcast industry struggles with selling premium products because of the networks' unfamiliarity with it.
27:45 - 31:17 (03:32)
Summary
The podcast industry struggles with selling premium products because of the networks' unfamiliarity with it. Podcast networks offer various services, but it can be difficult if they are unable to sell at a high cost per thousand downloads as premium podcasts typically have a highly educated audience with a high income.
ChapterMonetizing a Podcast with Sponsors
Episode#296: How to Build Popular Podcasts and Blogs
PodcastThe Tim Ferriss Show
It is recommended to monetize podcasts only after reaching at least 100,000 downloads per episode to have leverage and interact with sponsors.
31:17 - 34:40 (03:23)
Summary
It is recommended to monetize podcasts only after reaching at least 100,000 downloads per episode to have leverage and interact with sponsors. This not only reduces the churn rate but also attracts happy sponsors.