Chapter

Monetizing Traffic Through Misleading Content
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06:10 - 11:13 (05:03)

The speaker discusses how websites can manipulate content to maximize clicks on advertisements and offers, using examples such as Bobby Flay's burger joint and the Q pot.

Clips
The Penny Hoarder started out as a finance blog by a 20-year-old, and has now become a full-fledged media company.
06:10 - 07:30 (01:20)
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Personal Finance
Summary

The Penny Hoarder started out as a finance blog by a 20-year-old, and has now become a full-fledged media company. It offers a range of topics such as jobs, personal finance, and lifestyle, and has a focus on helping readers earn and save money.

Chapter
Monetizing Traffic Through Misleading Content
Episode
#139 - The Rise of "Clout" Kitchens, Why Martin Shkreli is a Rockstar, and a $100m Acquisition
Podcast
My First Million
Fluent, a company that duplicated The Penny Hoarder's ads on Facebook, was sued by the personal finance blog for their arbitrage machine strategy.
07:30 - 09:07 (01:37)
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Affiliate Marketing
Summary

Fluent, a company that duplicated The Penny Hoarder's ads on Facebook, was sued by the personal finance blog for their arbitrage machine strategy. The Penny Hoarder earns money through affiliate links in their blog.

Chapter
Monetizing Traffic Through Misleading Content
Episode
#139 - The Rise of "Clout" Kitchens, Why Martin Shkreli is a Rockstar, and a $100m Acquisition
Podcast
My First Million
A company with a simple blog, an email list of about a million people and a website traffic of 10 to 17 million people a month sold their business for 102 million after doing 50 million a year in revenue, with only 50 to 60 employees, proving the power of online businesses.
09:07 - 09:57 (00:49)
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online business
Summary

A company with a simple blog, an email list of about a million people and a website traffic of 10 to 17 million people a month sold their business for 102 million after doing 50 million a year in revenue, with only 50 to 60 employees, proving the power of online businesses.

Chapter
Monetizing Traffic Through Misleading Content
Episode
#139 - The Rise of "Clout" Kitchens, Why Martin Shkreli is a Rockstar, and a $100m Acquisition
Podcast
My First Million
The idea of influencers creating their own restaurant chains is becoming more and more popular, similar to how celebrities have done in the past.
09:57 - 11:13 (01:16)
listen on Spotify
Influencer Marketing
Summary

The idea of influencers creating their own restaurant chains is becoming more and more popular, similar to how celebrities have done in the past.

Chapter
Monetizing Traffic Through Misleading Content
Episode
#139 - The Rise of "Clout" Kitchens, Why Martin Shkreli is a Rockstar, and a $100m Acquisition
Podcast
My First Million