Chapter
Mood Music and Brand Association
41:46 - 47:25 (05:39)
Mood Music, a company that manipulates your mood using stimulus progression, partners with brands to associate them with specific types of music, using cross-fading and beat-matching to create a specific mood or feeling for the listener.
Clips
Muzak revolutionized the way businesses used sensory experiences to create a mood and was eventually adopted by Yesco group who rebranded Muzak and was later bought by the Fields Company.
41:46 - 43:47 (02:01)
Summary
Muzak revolutionized the way businesses used sensory experiences to create a mood and was eventually adopted by Yesco group who rebranded Muzak and was later bought by the Fields Company.
ChapterMood Music and Brand Association
EpisodeMuzak: Easy Listening Goodness
PodcastStuff You Should Know
The concept of quantum modulation in which an emotion is tied to a brand forever, is discussed in this podcast.
43:48 - 45:03 (01:15)
Summary
The concept of quantum modulation in which an emotion is tied to a brand forever, is discussed in this podcast. The hosts talk about how companies curate playlists and evoke emotions that align with their brand image.
ChapterMood Music and Brand Association
EpisodeMuzak: Easy Listening Goodness
PodcastStuff You Should Know
Mood Music, a company that specializes in associating brands with certain types of music, has 1.5 million songs in their catalog and creates DJ mixes for brands like Armani Exchange to enhance the shopping experience.
45:03 - 47:25 (02:21)
Summary
Mood Music, a company that specializes in associating brands with certain types of music, has 1.5 million songs in their catalog and creates DJ mixes for brands like Armani Exchange to enhance the shopping experience.