Chapter
More Options on Google Maps
1:15:22 - 1:21:08 (05:45)
The speaker suggests the need for additional options on Google Maps, particularly for driving routes, that go beyond just determining the shortest path, but consider factors such as reducing standstill traffic or taking a longer route that is less stressful. It is important for abstract benefits to be translated into concrete language for users to better understand and appreciate these features.
Clips
The speaker suggests that Google Maps should offer more options for getting from point A to point B, taking into consideration factors like traffic and the number of mode changes to make a journey more pleasant.
1:15:22 - 1:17:23 (02:00)
Summary
The speaker suggests that Google Maps should offer more options for getting from point A to point B, taking into consideration factors like traffic and the number of mode changes to make a journey more pleasant.
ChapterMore Options on Google Maps
Episode#592 - Richard Shotton - 8 Fascinating Psychological Biases
PodcastModern Wisdom
Research shows that using concrete visual language in marketing is more effective in conveying an abstract benefit than using abstract language.
1:17:23 - 1:21:08 (03:44)
Summary
Research shows that using concrete visual language in marketing is more effective in conveying an abstract benefit than using abstract language. Studies indicate that people remember only 9% of abstract language compared to 36% of concrete language.