Chapter
Non-direct Response Ads in Podcasts
55:48 - 1:02:01 (06:13)
The use of non-direct response ads in podcasts can have a positive effect on the brand's reputation. Casper, once a rising star in the industry, faced negative reviews on customer support and layoffs, despite successful advertising.
Clips
The speaker reflects on the idea of buying a public company or a hostile takeover, and highlights the irony in how people react to it.
55:48 - 58:22 (02:34)
Summary
The speaker reflects on the idea of buying a public company or a hostile takeover, and highlights the irony in how people react to it. He also shares how he took feedback from the experience to improve in the future.
ChapterNon-direct Response Ads in Podcasts
EpisodeRapid Fire Business Ideas, How to Buy a Public Company, and Mastering Your LinkedIn Profile
PodcastMy First Million
The speaker suggests that non-direct response ads have a great halo effect around the brand, but it's better to focus on direct response ads to get new customers and maximize profits.
58:22 - 1:01:23 (03:01)
Summary
The speaker suggests that non-direct response ads have a great halo effect around the brand, but it's better to focus on direct response ads to get new customers and maximize profits.
ChapterNon-direct Response Ads in Podcasts
EpisodeRapid Fire Business Ideas, How to Buy a Public Company, and Mastering Your LinkedIn Profile
PodcastMy First Million
Carl Icahn, the billionaire investor, has a criterion to determine if a business is mismanaged which is the number of employees working in New York.
1:01:23 - 1:02:01 (00:38)
Summary
Carl Icahn, the billionaire investor, has a criterion to determine if a business is mismanaged which is the number of employees working in New York. He shared his rule inspired by his experience with a company that makes subway cars.