Chapter
Optimizing Thumbnails and Titling for YouTube Creators
1:02:04 - 1:06:40 (04:35)
The use of specific words in video titles and thumbnails can drive up click-through rates and watch time for YouTube creators. There is a big opportunity for agencies to apply behavioral science and optimize for larger creators like MrBeast and PewDiePie who are already doing this.
Clips
The use of words that trigger an aggressive response can cause people to click on videos, leading to higher click-through rates (CTR) and watch time.
1:02:04 - 1:06:02 (03:57)
Summary
The use of words that trigger an aggressive response can cause people to click on videos, leading to higher click-through rates (CTR) and watch time. Applying insights from behavioral science to optimize thumbnail and titling can result in huge agency opportunities for YouTube creators.
ChapterOptimizing Thumbnails and Titling for YouTube Creators
Episode#592 - Richard Shotton - 8 Fascinating Psychological Biases
PodcastModern Wisdom
Ellen Langer's "The Illusion of Control" experiment involved selling lottery tickets to people who were given numbers or had the opportunity to choose their own.
1:06:02 - 1:06:40 (00:38)
Summary
Ellen Langer's "The Illusion of Control" experiment involved selling lottery tickets to people who were given numbers or had the opportunity to choose their own. After a week, Langer tried to buy the tickets back just before the lottery draw.