Chapter
Overcoming Business Challenges with Creativity
22:22 - 26:47 (04:24)
After eight years in business, the founders of Reebok received a legal letter indicating that their logo of two stripes and a T-bar infringed on Adidas' three stripes. They switched the T-bar to a vector shape, which became the iconic Reebok logo of today.
Clips
Two law-abiding shoe designers received a letter from Adidas lawyers for their silhouette design of two stripes and a T-bar, which apparently infringed upon the three stripes the brand had.
22:22 - 23:18 (00:55)
Adidas
Summary
Two law-abiding shoe designers received a letter from Adidas lawyers for their silhouette design of two stripes and a T-bar, which apparently infringed upon the three stripes the brand had.
ChapterOvercoming Business Challenges with Creativity
Episode#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
PodcastThe Danny Miranda Podcast
Reebok's founder recounts the tough entrepreneurial journey of creating a product that consumers didn't think they needed and how changing the silhouette of the shoe led to success.
23:18 - 26:47 (03:28)
Entrepreneurship
Summary
Reebok's founder recounts the tough entrepreneurial journey of creating a product that consumers didn't think they needed and how changing the silhouette of the shoe led to success.