Chapter
Clips
The key to selling products is not just explaining their features, but also using short and memorable anecdotes to convey the product's benefits.
35:09 - 36:38 (01:29)
Summary
The key to selling products is not just explaining their features, but also using short and memorable anecdotes to convey the product's benefits. By emphasizing values and successes, customers are more likely to remember and be interested in your product.
ChapterOvercoming Sales Obstacles with Anecdotes
EpisodeAlex Hormozi on Mastering Sales, Making Your First Million & Overcoming Mediocrity EP 1296
PodcastThe School of Greatness
The speaker shares insights on how to sell programs based on results by understanding that people don't buy programs, but buy results instead.
36:38 - 39:23 (02:45)
Summary
The speaker shares insights on how to sell programs based on results by understanding that people don't buy programs, but buy results instead. By using real-life examples, he explains the importance of focusing on the outcome and offering value to the customers in exchange for the cost.
ChapterOvercoming Sales Obstacles with Anecdotes
EpisodeAlex Hormozi on Mastering Sales, Making Your First Million & Overcoming Mediocrity EP 1296
PodcastThe School of Greatness
In sales, obstacles are anything that comes up before presenting the price, which include the need to think about it, talk to the spouse, or issues with money.
39:23 - 43:47 (04:23)
Summary
In sales, obstacles are anything that comes up before presenting the price, which include the need to think about it, talk to the spouse, or issues with money. Overcoming obstacles involves confronting them and addressing the three reasons people upset themselves: blaming their circumstances, other people, or themselves.