Chapter
Overcoming the Fear of Social Media with Gary Vaynerchuk
02:08 - 07:47 (05:39)
Gary Vaynerchuk discusses how older executives are intimidated by social media and afraid of making mistakes, while acknowledging that the younger generation understands it very well.
Clips
The TSA social media team spends hours a day crafting engaging and pun-filled posts for their social media accounts.
02:08 - 03:33 (01:25)
Summary
The TSA social media team spends hours a day crafting engaging and pun-filled posts for their social media accounts. Their aim is to disrupt the negative perception of the TSA and humanize the agency.
ChapterOvercoming the Fear of Social Media with Gary Vaynerchuk
EpisodeThe Value of Interruptions with Janis Burl
PodcastA Bit of Optimism
The fear of social media is common amongst older executives, but researching and learning from successful users can help overcome this intimidation.
03:33 - 06:39 (03:06)
Summary
The fear of social media is common amongst older executives, but researching and learning from successful users can help overcome this intimidation.
ChapterOvercoming the Fear of Social Media with Gary Vaynerchuk
EpisodeThe Value of Interruptions with Janis Burl
PodcastA Bit of Optimism
TSA faced tough competition from NASA and the National Park Service, which respectively feature stars and planets or animals in their content.
06:39 - 07:47 (01:07)
Summary
TSA faced tough competition from NASA and the National Park Service, which respectively feature stars and planets or animals in their content. However, TSA managed to come close to their engagement rates and even collaborated with the National Park Service on occasion.