Chapter
Partnering with Fitness Professionals
10:08 - 18:21 (08:12)
The founder of TRX shares how they decided to partner with fitness professionals by providing them with a great tool - the suspension trainer, which had the potential to help them train better. He also explains why pure product codes get unfair valuations compared to tech-based companies.
Clips
TRX, a suspension training system, has become a popular tool for fitness professionals, from chiropractors to personal trainers, due to its versatility and effectiveness in improving performance.
10:08 - 13:33 (03:24)
Summary
TRX, a suspension training system, has become a popular tool for fitness professionals, from chiropractors to personal trainers, due to its versatility and effectiveness in improving performance. The company's success can be attributed to its focus on providing a valuable tool for professionals looking to improve their clients' fitness outcomes.
ChapterPartnering with Fitness Professionals
Episode#75 with Randy Hetrick - Navy SEAL To $50M TRX
PodcastMy First Million
The speaker discusses the unfair valuations given to product-based companies in relation to tech-based companies that potentially have the ability to infinitely scale.
13:33 - 16:09 (02:35)
Summary
The speaker discusses the unfair valuations given to product-based companies in relation to tech-based companies that potentially have the ability to infinitely scale. Product-based companies, however, that have established a premium brand and bring in enhanced multiples tend to receive higher valuations than gear companies.
ChapterPartnering with Fitness Professionals
Episode#75 with Randy Hetrick - Navy SEAL To $50M TRX
PodcastMy First Million
Fraser Quelch, founder of TRX, talks about how he built a brand centered around suspended training by providing education on using the tool, which eventually led to TRX becoming a popular choice for professional athletes, military personnel, and the average fitness enthusiast.
16:09 - 18:21 (02:11)
Summary
Fraser Quelch, founder of TRX, talks about how he built a brand centered around suspended training by providing education on using the tool, which eventually led to TRX becoming a popular choice for professional athletes, military personnel, and the average fitness enthusiast.