Chapter
Pay for Post vs Equity Basis Influencer Marketing
00:52 - 04:36 (03:43)
People are transitioning to influencer marketing on an equity basis instead of a pay for post strategy. There are benefits and drawbacks to both approaches, but partnering with influencers to promote job boards can yield high pay per lead returns.
Clips
A YouTuber has made thousands of dollars by selling cans of "air" he claims came from locations like a Ford factory and a BMW M factory.
00:52 - 03:15 (02:22)
YouTuber
Summary
A YouTuber has made thousands of dollars by selling cans of "air" he claims came from locations like a Ford factory and a BMW M factory. The "air" has become so popular due to the unique locations it was collected from.
ChapterPay for Post vs Equity Basis Influencer Marketing
Episode#88 with Greg Isenberg (part 2) - Why Plugins Are Big Business
PodcastMy First Million
There is an opportunity in the job board space to partner with lifestyle influencers who live the job's related lifestyle and promote cool companies.
03:15 - 04:36 (01:20)
Lifestyle, Job Boards
Summary
There is an opportunity in the job board space to partner with lifestyle influencers who live the job's related lifestyle and promote cool companies. The pay per lead for jobs is high, but many are doing it on an equity basis instead of pay for a post.