Chapter
Payment Aversion
26:33 - 29:33 (03:00)
The study reveals that people don't want to pay for things that they have been getting for free no matter how nominal the cost. The speaker suggests bundling subscriptions and introducing a low-cost one day pass.
Clips
A study conducted on replacing free shirts with an incremental payment system showed that people were less likely to claim the shirts as the price was lowered, indicating the human psyche has difficulty reconciling the idea of "free" with a monetary cost.
26:33 - 28:23 (01:50)
Consumer behavior
Summary
A study conducted on replacing free shirts with an incremental payment system showed that people were less likely to claim the shirts as the price was lowered, indicating the human psyche has difficulty reconciling the idea of "free" with a monetary cost. The study suggests an easier and more inclusive system of payment could improve the success of such offers.
ChapterPayment Aversion
EpisodeHour 2: Lyrically Devoid Of Artistic Merit
PodcastThe Dan Le Batard Show with Stugotz
The speaker shares their struggles with keeping track of numerous subscriptions and worrying about being charged for services they no longer use.
28:23 - 29:33 (01:10)
Subscriptions
Summary
The speaker shares their struggles with keeping track of numerous subscriptions and worrying about being charged for services they no longer use.