The speaker is considering running experiments with ad platforms like PPC and AdWords to see if people are interested in buying their products. They contemplate if they should create a new business model or keep their current clients interested in the proposed expansion.
Tim Ferriss chats with Ben Thomas, an Oregonian, in this podcast episode.
In this podcast, the host and author Tim Ferriss talks about his ideas regarding how to work less and make more money. He shares his experiences and insights on productivity, time management and automation to help people in achieving their goals of financial independence and a better quality of life.
The speaker suggests that instead of reinventing the wheel in website design, there should be more templates and standards set in order to streamline the process, especially for startup and early stage companies.
The speaker suggests using templatized questionnaires to reduce the hours spent on client discovery before starting the actual project, and explores the possibility of creating a separate business segment for this approach.
The speaker ponders on whether to conduct PPC or AdWords for a new business, with emphasis on handholding the process during experimentation, while also defining the approach to the business experiment by creating a new company to try out the concept.