Chapter

Pricing Strategies for Entrepreneurs
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29:16 - 31:47 (02:31)

The key to a successful pricing strategy is to be generous with discounts while charging a high price to anchor it. To earn $100,000, an entrepreneur should get 1000 people to pay $100 or fewer, with early bird, early early bird and middle bird discounts to attract high-quality traffic.

Clips
Sales for events follow a pattern where 20% of sales come within the first and last few days, making those times crucial for success, while the in-between period can feel like a failure, with anything from bad weather to a pandemic being able to ruin it all.
29:16 - 30:13 (00:56)
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Event Sales
Summary

Sales for events follow a pattern where 20% of sales come within the first and last few days, making those times crucial for success, while the in-between period can feel like a failure, with anything from bad weather to a pandemic being able to ruin it all.

Chapter
Pricing Strategies for Entrepreneurs
Episode
#171 - How to Generate Millions from Paid Events (Bootstrapped)
Podcast
My First Million
The key to making money from events is to charge higher than you think, anchor at a high price point, and be generous with discounts without dropping below your average sale price.
30:13 - 30:45 (00:32)
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Event Planning
Summary

The key to making money from events is to charge higher than you think, anchor at a high price point, and be generous with discounts without dropping below your average sale price.

Chapter
Pricing Strategies for Entrepreneurs
Episode
#171 - How to Generate Millions from Paid Events (Bootstrapped)
Podcast
My First Million
The key to running a successful e-commerce site is to have a clear goal, a high-quality audience, and multiple pricing tiers.
30:45 - 31:47 (01:02)
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E-commerce
Summary

The key to running a successful e-commerce site is to have a clear goal, a high-quality audience, and multiple pricing tiers. Offering timed discounts is also an effective sales strategy.

Chapter
Pricing Strategies for Entrepreneurs
Episode
#171 - How to Generate Millions from Paid Events (Bootstrapped)
Podcast
My First Million