Chapter
Pricing Strategies for Entrepreneurs
The key to a successful pricing strategy is to be generous with discounts while charging a high price to anchor it. To earn $100,000, an entrepreneur should get 1000 people to pay $100 or fewer, with early bird, early early bird and middle bird discounts to attract high-quality traffic.
Clips
Sales for events follow a pattern where 20% of sales come within the first and last few days, making those times crucial for success, while the in-between period can feel like a failure, with anything from bad weather to a pandemic being able to ruin it all.
29:16 - 30:13 (00:56)
Summary
Sales for events follow a pattern where 20% of sales come within the first and last few days, making those times crucial for success, while the in-between period can feel like a failure, with anything from bad weather to a pandemic being able to ruin it all.
ChapterPricing Strategies for Entrepreneurs
Episode#171 - How to Generate Millions from Paid Events (Bootstrapped)
PodcastMy First Million
The key to making money from events is to charge higher than you think, anchor at a high price point, and be generous with discounts without dropping below your average sale price.
30:13 - 30:45 (00:32)
Summary
The key to making money from events is to charge higher than you think, anchor at a high price point, and be generous with discounts without dropping below your average sale price.
ChapterPricing Strategies for Entrepreneurs
Episode#171 - How to Generate Millions from Paid Events (Bootstrapped)
PodcastMy First Million
The key to running a successful e-commerce site is to have a clear goal, a high-quality audience, and multiple pricing tiers.
30:45 - 31:47 (01:02)
Summary
The key to running a successful e-commerce site is to have a clear goal, a high-quality audience, and multiple pricing tiers. Offering timed discounts is also an effective sales strategy.