Chapter
Privacy Becomes the New Value Proposition in Tech
06:29 - 12:45 (06:16)
Privacy has become a core attribute and a new value proposition in tech with Apple and Facebook scrambling to provide the same value to advertisers without the fight being unfair. Apple has bet entirely on privacy becoming the number one value proposition for their customers, while Facebook is struggling to figure out how to deliver the same value to their advertisers while also respecting their users' privacy.
Clips
Apple has made privacy its core attribute and number one value proposition for customers.
06:29 - 09:18 (02:49)
Summary
Apple has made privacy its core attribute and number one value proposition for customers. However, the host believes that future generations may not see privacy as a desirable feature of technology.
ChapterPrivacy Becomes the New Value Proposition in Tech
Episode#201 - Why You Should Spend 5x Your Budget on an Engagement Ring
PodcastMy First Million
The speaker discusses the effectiveness of social media advertising, where ads target people who have interacted with similar products or topics, often through a friend's search history.
09:18 - 10:38 (01:19)
Summary
The speaker discusses the effectiveness of social media advertising, where ads target people who have interacted with similar products or topics, often through a friend's search history. They believe that this technique is successful due to the proximity of the friend's phone and the endorsement it provides.
ChapterPrivacy Becomes the New Value Proposition in Tech
Episode#201 - Why You Should Spend 5x Your Budget on an Engagement Ring
PodcastMy First Million
Facebook's recent privacy concerns have made it difficult for the social media giant to deliver the same value to advertisers.
10:38 - 12:45 (02:07)
Summary
Facebook's recent privacy concerns have made it difficult for the social media giant to deliver the same value to advertisers. While they may know a lot about their users, their efforts to build a super rich profile of consumer behavior has been hindered by privacy laws.