Chapter
Promoting a Book with BitTorrent
34:09 - 40:08 (05:58)
The founder of Panera, Ron Shaich, shares the marketing strategy they employed to promote a book, that included a partnership with BitTorrent by giving a ton of content for free which in turn provided them with email addresses for people who signed up.
Clips
The author talks about marketing strategies that he used to launch his book, which includes negotiating with Panera to run a trailer, partnering with BitTorrent to spread content, and giving away free email gates in exchange for email addresses of potential fans.
34:09 - 36:05 (01:55)
Summary
The author talks about marketing strategies that he used to launch his book, which includes negotiating with Panera to run a trailer, partnering with BitTorrent to spread content, and giving away free email gates in exchange for email addresses of potential fans.
ChapterPromoting a Book with BitTorrent
Episode#130: Daymond John and How to Turn Weaknesses into Strengths
PodcastThe Tim Ferriss Show
Success does not mean the absence of obstacles and roadblocks, and expecting the journey to be easy may hinder one's pursuit of it.
36:05 - 38:25 (02:19)
Summary
Success does not mean the absence of obstacles and roadblocks, and expecting the journey to be easy may hinder one's pursuit of it. Success is not always measured in money, and finding new and creative ways to push one's agenda and enrich lives is the key to success.
ChapterPromoting a Book with BitTorrent
Episode#130: Daymond John and How to Turn Weaknesses into Strengths
PodcastThe Tim Ferriss Show
Tim Ferriss shares a short email every Friday where he shares interesting findings or things he's been thinking about over the week.
38:24 - 40:08 (01:43)
Summary
Tim Ferriss shares a short email every Friday where he shares interesting findings or things he's been thinking about over the week. Tim is also an investor and advisor in various famous companies like Facebook, Uber and Twitter.