Chapter

Promoting a Brand and Understanding its Core
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30:11 - 36:59 (06:48)

The speaker shares his experience about promoting his brand and how he believes that getting people to know the core of their brand is essential for advertising it properly.

Clips
This podcast discusses how successful Spawn comic books were during a certain time period, as people were coming and knocking on doors after hearing about the comic books' popularity.
30:11 - 32:19 (02:07)
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Comic books
The key to having a successful brand is to build a strong foundation through various mediums such as video games, TV, movies, and toys which can all work together to create a strong presence in the market.
32:19 - 33:46 (01:27)
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Branding
The process of making comic books is simple, it's just like pouring jello in dinosaur-shaped trays, according to Todd McFarlane, the creator of Spawn.
33:46 - 36:59 (03:13)
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Comic Books, Traditional Toys, Marketing
Summary

The process of making comic books is simple, it's just like pouring jello in dinosaur-shaped trays, according to Todd McFarlane, the creator of Spawn. He also talks about traditional toys and how they can be marketed alongside other popular products in conventional ways.

Chapter
Promoting a Brand and Understanding its Core
Episode
#643: Todd McFarlane, Iconic Comic Book Artist — Lessons from Stan Lee, How to Make Art that Outlives You, How to Compete with Corporate Giants and Win (While Having Fun), Dealmaking Strategies, War Stories from Wall Street and Lawyer Land, Taking Responsibility for Your Life, and Why Creators Need to Smash Limits
Podcast
The Tim Ferriss Show