Chapter

Pursuing Interviewees in the Second Wave of Podcasting
listen on Spotify
59:18 - 1:06:37 (07:19)

The speaker discusses plans for a weekly video series to introduce his audience to notable individuals whose stories have not yet been widely shared, and reflects on the evolution of podcasting from its early days.

Clips
The podcast industry has seen a surge in long form interview shows in recent years, but 10 years ago, the landscape was dominated by tech shows and podcasts with limited interviews.
59:18 - 1:00:50 (01:32)
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Podcasting
Summary

The podcast industry has seen a surge in long form interview shows in recent years, but 10 years ago, the landscape was dominated by tech shows and podcasts with limited interviews. The rise in popularity of these interview-style podcasts has been driven by a shift in audience preferences and an increase in the number of platforms available to host them.

Chapter
Pursuing Interviewees in the Second Wave of Podcasting
Episode
734 The Mindset and Discipline to Build a Brand and Business
Podcast
The School of Greatness
The School of Greatness host, Lewis Howes, looks for guests who have not been on podcasts in his space, and who the audience might recognize from brief interviews on other media.
1:00:50 - 1:01:55 (01:05)
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Podcasting
Summary

The School of Greatness host, Lewis Howes, looks for guests who have not been on podcasts in his space, and who the audience might recognize from brief interviews on other media. He is also considering launching other shows focused on business or health.

Chapter
Pursuing Interviewees in the Second Wave of Podcasting
Episode
734 The Mindset and Discipline to Build a Brand and Business
Podcast
The School of Greatness
The podcast host suggests building an audience by having a weekly video series on Instagram and creating content on the channel where most people are at right now.
1:01:55 - 1:05:10 (03:15)
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Instagram Marketing
Summary

The podcast host suggests building an audience by having a weekly video series on Instagram and creating content on the channel where most people are at right now. He gives an example of his girlfriend who has almost half a million followers for her physical therapy practice.

Chapter
Pursuing Interviewees in the Second Wave of Podcasting
Episode
734 The Mindset and Discipline to Build a Brand and Business
Podcast
The School of Greatness
The speaker discusses two different podcast models - evergreen vs seasonal content, and how to decide which one is best for a new podcast.
1:05:10 - 1:06:37 (01:27)
listen on Spotify
Podcasting
Summary

The speaker discusses two different podcast models - evergreen vs seasonal content, and how to decide which one is best for a new podcast. They also suggest creating 8-10 episodes covering a specific topic as a way to launch a podcast.

Chapter
Pursuing Interviewees in the Second Wave of Podcasting
Episode
734 The Mindset and Discipline to Build a Brand and Business
Podcast
The School of Greatness