Chapter
Rebranding of Machetes
14:08 - 16:42 (02:34)
Machetes were rebranded as adventurer tools and given names like "aquanaut" and "adventurer" to appeal to a wider audience beyond soldiers. They were also made smaller in size.
Clips
The transcript features a discussion between two individuals reminiscing about playing with GI Joe in the 60s and 70s, its unpopularity during the Vietnam War, and the types of vehicles they owned.
14:08 - 14:55 (00:46)
GI Joe
Summary
The transcript features a discussion between two individuals reminiscing about playing with GI Joe in the 60s and 70s, its unpopularity during the Vietnam War, and the types of vehicles they owned.
ChapterRebranding of Machetes
EpisodeSelects: A Partial History of Action Figures
PodcastStuff You Should Know
G.I. Joe
Summary
Hasbro rebranded G.I. Joe action figures as adventurers and aquanauts to increase sales after the Vietnam War affected their popularity.