Chapter
Red Bull's Origins and Purpose
16:11 - 20:36 (04:25)
Red Bull originally gained popularity in the U.S. through car racing and extreme sports such as soapbox derbies. Despite rumors of bull urine being an ingredient, Red Bull was marketed to a younger audience using the "Red Bull gives you wings" slogan and delivered a message about the mistreatment of airline pilots.
Clips
Red Bull was invented by an Austrian entrepreneur named Dietrich Mateschitz, who turned a Thai energy tonic into a carbonated beverage, created a unique marketing strategy, and launched it to great success in Austria and Germany in 1987, eventually tying it to car racing and extreme sports.
16:11 - 19:05 (02:53)
Summary
Red Bull was invented by an Austrian entrepreneur named Dietrich Mateschitz, who turned a Thai energy tonic into a carbonated beverage, created a unique marketing strategy, and launched it to great success in Austria and Germany in 1987, eventually tying it to car racing and extreme sports.
ChapterRed Bull's Origins and Purpose
EpisodeWhat's the deal with energy drinks?
PodcastStuff You Should Know
The speaker discusses how a particular airline pilot used his viral fame to bring attention to the mistreatment of airline pilots.
19:05 - 20:36 (01:31)
Summary
The speaker discusses how a particular airline pilot used his viral fame to bring attention to the mistreatment of airline pilots. They also delve into the ways companies use advertising to target specific audiences and capture attention.