Chapter
Repurposing Brands for Novel Products
07:09 - 11:07 (03:58)
A discussion on how defunct brands can potentially be repurposed for innovative products, including using the Willy Wonka brand for chocolates and candies, and franchising the Mad Men brand for an ad agency.
Clips
How can legacy brands that have lost their value evolve to resonate with modern consumers?
07:09 - 10:23 (03:14)
Branding
Summary
How can legacy brands that have lost their value evolve to resonate with modern consumers? One solution is to reimagine them by creating innovative products based on their existing identity.
ChapterRepurposing Brands for Novel Products
Episode#203 - Why Dunder Mifflin Should Be a Real Paper Company & An Inside Look Into MicroAcquire With Andrew Gazdecki
PodcastMy First Million
In this casual conversation, the speaker shares a story about his experience with Applebee's and the cost of success, including the desire to outrank others in a highly competitive business environment.
10:23 - 11:07 (00:43)
Success
Summary
In this casual conversation, the speaker shares a story about his experience with Applebee's and the cost of success, including the desire to outrank others in a highly competitive business environment.