Chapter
Rethinking Media to Reach a Younger, Progressive Audience
The traditional media business models are breaking apart and there's an opportunity to rethink how to reach and inform a younger, progressive audience. Additionally, there's financial opportunity in battling misinformation through a battle plan and employing humor and mockery to break through messages.
Clips
The pressure to maintain a profitable business can conflict with the public good in news, but there are strategies to combat misinformation.
36:09 - 37:54 (01:44)
Summary
The pressure to maintain a profitable business can conflict with the public good in news, but there are strategies to combat misinformation. In the case of the burn pits bill, despite challenges, Republicans felt the pressure and took action.
ChapterRethinking Media to Reach a Younger, Progressive Audience
EpisodeThree Jons and a Tommy: Pod Save America Talks Media, Messaging, and Midterms
PodcastThe Problem With Jon Stewart
With the changing landscape of media and people receiving information through their phones, there is an opportunity to fundamentally rethink how to reach younger progressive audiences.
37:54 - 44:00 (06:06)
Summary
With the changing landscape of media and people receiving information through their phones, there is an opportunity to fundamentally rethink how to reach younger progressive audiences. The challenge is to provide digestible information that breaks through the noise and is not just focused on the horse race of politics.