Chapter
Rolling Up Niche Businesses to Build High-Value Companies
06:52 - 11:39 (04:46)
A holding company is buying out small businesses that make single-digit millions a year by taking advantage of niche markets and rolling up these businesses into multi-million dollar companies, using tactics like buying fake reviews to boost their value on the algorithm.
Clips
Thrasio is a roll up company that acquires Amazon FBA (Fulfillment by Amazon) businesses which are usually private-labeled goods sold exclusively on Amazon.
06:52 - 07:38 (00:45)
Summary
Thrasio is a roll up company that acquires Amazon FBA (Fulfillment by Amazon) businesses which are usually private-labeled goods sold exclusively on Amazon.
ChapterRolling Up Niche Businesses to Build High-Value Companies
Episode#66 - Life Coins, Amazon FBA Rollups & Going Back In Time
PodcastMy First Million
The holding company of FBA businesses that have gross revenues of over $200 million and $35 million trailing 12 months EBITDA buy smaller businesses in niche markets that would do individually, single digit millions a year in revenue and roll them up.
07:38 - 09:24 (01:45)
Summary
The holding company of FBA businesses that have gross revenues of over $200 million and $35 million trailing 12 months EBITDA buy smaller businesses in niche markets that would do individually, single digit millions a year in revenue and roll them up.
ChapterRolling Up Niche Businesses to Build High-Value Companies
Episode#66 - Life Coins, Amazon FBA Rollups & Going Back In Time
PodcastMy First Million
The conventional wisdom is that Amazon FBA businesses are not durable or defensible due to the ease of competition and lack of a moat, with Amazon itself entering different categories and introducing Amazon basic brands.
09:24 - 10:34 (01:10)
Summary
The conventional wisdom is that Amazon FBA businesses are not durable or defensible due to the ease of competition and lack of a moat, with Amazon itself entering different categories and introducing Amazon basic brands. While it may work for some time, relying on the algorithm and fake reviews can ultimately lead to the brand dropping to zero or plummeting.
ChapterRolling Up Niche Businesses to Build High-Value Companies
Episode#66 - Life Coins, Amazon FBA Rollups & Going Back In Time
PodcastMy First Million
A former Google employee started Anchor, a charger company in China, with the goal of earning good ratings on Amazon, eventually growing Anchor into a billion-dollar brand.
10:34 - 11:39 (01:05)
Summary
A former Google employee started Anchor, a charger company in China, with the goal of earning good ratings on Amazon, eventually growing Anchor into a billion-dollar brand. While creating a brand beyond Amazon is important, it's still possible to build a successful business on the platform.