Chapter
Sales Copy and Political Ads
31:02 - 34:20 (03:18)
The speaker reflects on a time where Peter Thiel's approach to question asking inspired him to write targeted sales copy and highlights the use of clickbait-style political ads like those found on Breitbart.com.
Clips
The guest speaker shares his thoughts on the power of copywriting and how it can influence people's perceptions of products and ideas.
31:02 - 32:11 (01:08)
Summary
The guest speaker shares his thoughts on the power of copywriting and how it can influence people's perceptions of products and ideas.
ChapterSales Copy and Political Ads
Episode#53 - Nicotine Gum, Dating Apps For The Elderly & Tax on Vested Shares
PodcastMy First Million
Understanding what motivates people is crucial in creating products that appeal to them.
32:11 - 33:21 (01:10)
Summary
Understanding what motivates people is crucial in creating products that appeal to them. Persuasion through the written word is the most important skill in copywriting.
ChapterSales Copy and Political Ads
Episode#53 - Nicotine Gum, Dating Apps For The Elderly & Tax on Vested Shares
PodcastMy First Million
The Boron Letters are a collection of sales letters written by Gary Halbert to his son, and they are testament to his skill as a masterful sales writer.
33:21 - 34:20 (00:58)
Summary
The Boron Letters are a collection of sales letters written by Gary Halbert to his son, and they are testament to his skill as a masterful sales writer. Deeply compelling and personal, these letters can teach anyone the art of persuasion.