Chapter
Selling Certifications and Enterprise Learning Platforms
38:11 - 43:45 (05:34)
The key to selling enterprise learning platforms like Udemy is to have an effective sales team, and targeting Mormon communities who are well-known for being great salespeople. The success of such platforms also depends on creating courses that individual employees want to learn and retain.
Clips
The speaker describes how education and certifications can be great sources of income, with platforms like Udemy and Coursera and high-end libraries like Masterclass.
38:11 - 41:56 (03:45)
Summary
The speaker describes how education and certifications can be great sources of income, with platforms like Udemy and Coursera and high-end libraries like Masterclass. He further adds that the target should be HR or learning and developing budgets at large companies, which have to be spent eventually.
ChapterSelling Certifications and Enterprise Learning Platforms
Episode#183 - How Course Businesses Work, How Irish Pubs as a Service is Making Millions & Profiting From Vacant Office Spaces
PodcastMy First Million
The traditional top-down approach to corporate software sales is focused on the enterprise version and overlooks the importance of individual employee engagement and retention.
41:57 - 43:45 (01:48)
Summary
The traditional top-down approach to corporate software sales is focused on the enterprise version and overlooks the importance of individual employee engagement and retention. Bottoms-up sales, as pioneered by Slack, instead prioritizes making valuable content accessible to individual users.