Chapter
Selling Company Culture
45:08 - 49:06 (03:58)
37signals, a company known for its unique culture, created a spin-off company to teach other businesses how to build happy cultures. By selling their byproduct, a book about how they run their business, they generated millions of dollars and new customers interested in their approach.
Clips
37signals created a profitable business by selling books about their company culture and how they worked.
45:08 - 48:14 (03:06)
Business Strategy
Summary
37signals created a profitable business by selling books about their company culture and how they worked. By sharing their expertise and giving people access to their approach, they generated millions in revenue and attracted new customers who were interested in their methods.
ChapterSelling Company Culture
Episode#101 with Ryan Begelman - How to Succeed Applying Private Equity Structure to Startups
PodcastMy First Million
Ryan Carson shares his insights on various ways to finance a startup without relying on venture capital funding, which includes bootstrapping, crowdfunding, and revenue sharing deals.
48:14 - 49:06 (00:52)
Entrepreneurship
Summary
Ryan Carson shares his insights on various ways to finance a startup without relying on venture capital funding, which includes bootstrapping, crowdfunding, and revenue sharing deals.