The author discusses the negative human qualities that come through on Facebook and how it is the wild west of social etiquette. The first post on the blog was about the ways people can be insufferable on Facebook, and the author wrote it after spending a month alone on Easter Island.
The speaker describes his creative process of brainstorming and coming up with an business idea involving a cranky, tiny king and his unsuccessful attempts at finding a suitable domain name for it.
The Wait But Why blog's first post was about "Seven Ways to be Insufferable on Facebook" and delved into why people exhibit negative human qualities online. The author wrote it while spending a month on isolated Easter Island and chose the topic because it represented his desired writing quality and had potential to go viral.